THE CONNECTED CAMPAIGN WORKSPACE

Different channels.
One clear
direction.

Bring your brief, audience thinking and creative decisions together. Give every part of your campaign a place in the bigger picture.

Build your workspace Explore solutions

Built for the thinking behind better advertising.

Your next
campaignCONNECTED BY DESIGN
Display
Online video
Native
Streaming
Retail media
YOUR CHANNEL MIX. A SHARED CAMPAIGN CONTEXT.
PLAN WITH PURPOSECONNECT THE CREATIVEKEEP THE CONTEXTSee the workflow
01 / THE BIGGER PICTURE

Every decision shapes
what comes next.

Campaigns have moving parts. Keep the objective visible as your team moves between the brief, the creative and the review.

01
THE STARTING POINT

A brief everyone
can work from.

Bring objectives, timings and audience context into one considered plan.

↗
02
THE CONNECTIONS

A role for
every channel.

Connect placement choices, messages and creative requirements to the objective.

↗
03
THE NEXT QUESTION

A review with
a clear purpose.

Organise observations around what your team needs to understand next.

↗
02 / A MORE CONNECTED WAY TO WORK

Less scattered thinking.
More shared context.

Keep campaign information organised around the work, with a clear place for each decision and the people responsible for it.

CAMPAIGN ORGANISATION

Give the plan
room to take shape.

Create your workspace ↗

Audience context

Consider relevant environments and appropriately sourced audience information when shaping the brief.

Creative coordination

Keep messages, formats and asset requirements connected to the purpose of the placement.

Measurement design

Define useful reporting questions and distinguish observed results from assumptions.

Thoughtful review

Bring placement suitability, privacy and team responsibilities into the planning conversation.

Trust & safety →
03 / FIND YOUR STARTING POINT

Your team.
Your perspective.
Your next move.

Different teams ask different questions. Start with the work you need to do.

Find your approach ↗
01

Advertisers & brands

Build a coherent campaign story across your chosen channels.

 02

Agencies

Keep client objectives, creative decisions and reviews in focus.

 03

Publishers & media owners

Bring placement context and advertiser requirements together.

 04

Retail media teams

Consider sponsored content within the shopping experience.

 05

Streaming & video teams

Plan for the format and experience of every screen.
THE NEXT CHAPTER STARTS WITH A CONVERSATION

Give your next campaign
a clearer direction.

Let’s talk about your team