A different perspective.
A more connected plan.

Start with your team’s priorities. Bring the brief, the creative and the campaign questions into a workflow that fits the work.

Advertisers & brands

Give your brand story a clear purpose across channels, with a shared brief to guide the decisions that follow.

Discuss your approach

Start with the objective

Bring campaign goals, audience context and timing into a brief before choosing a channel mix.

Connect the creative

Consider how the central message should adapt to display, native, video and other formats.

Ask useful questions

Define what you want to learn and which observations would inform the next campaign.

Agencies

Keep the client’s priorities visible from the first planning conversation to the campaign review.

Discuss your approach

A clear client brief

Organise objectives, scope and review requirements so each team works from the same starting point.

Considered handovers

Give media and creative teams context for their decisions, with responsibilities made explicit.

Reporting with a purpose

Structure the review around the client’s questions and distinguish evidence from interpretation.

Publishers & media owners

Bring placement context, creative requirements and advertiser expectations into the same conversation.

Discuss your approach

Describe the environment

Document placement formats and the content context in which an advertisement may appear.

Clarify suitability

Set out relevant content preferences and campaign review considerations before delivery planning.

Plan the review

Agree which delivery observations are useful to the advertiser and how limitations will be explained.

Retail media teams

Shape advertising around the shopping experience, with a clear distinction between sponsored and organic content.

Discuss your approach

Consider the placement

Plan sponsored content for search, category and product contexts with the shopper’s experience in mind.

Use data thoughtfully

Consider appropriate permissions and purpose limitations before including audience information in a plan.

Frame the outcome

Define the relationship you want to explore between exposure and shopping activity, without assuming causation.

Streaming & video teams

Give every screen its own creative consideration while keeping the wider campaign story connected.

Discuss your approach

Plan for the screen

Consider viewing context, format specifications and message length before preparing video assets.

Coordinate the message

Map how streaming and online video may complement other channels within the campaign.

Read beyond a single count

Consider completion and delivery observations alongside the campaign objective and available measurement context.

Bring the context.

Your objectives, your team’s responsibilities and the questions that deserve a clearer answer.

  • Where does the campaign begin?
  • What should each channel contribute?
  • What would a useful review reveal?

Good planning leaves room for better questions.

Talk through your current workflow, the decisions that slow you down and the campaign context your team needs to keep.

Let’s find your starting point